Creative Ways to Pivot Your Business!
Some businesses have responded to the pandemic by laying off staff and closing their doors while waiting for the storm to pass – but other SMEs decided to pivot. One of the people who is doing the turn is Oly Ruiz of Metrophoto. On this article, he shares with Joyce the strategies and creative changes he made for his business in able to survive and thrive during the COVID-19 pandemic.
Going beyond your college diploma, will it be worth it?
There is discipline that I learned in my course that you can really apply in photography. (OR)
The practice of really knowing the technical side of anything that you do, and turning it into a business that could be profitable. (JP)
Pivoting A Business
○ We should stay relevant. We need to have content. We made a contest or promo, we joined tiktok, everything that’s up to date. We want to make sure that we’ll still be on the top of their mind.
○ Straightforward branding. Make your brand easier for people to remember.
○ Maximize social media – nowadays, everyone has their own social media accounts. To make sure that the business still works in this new normal, we always have to be present digitally.
○ Create engagement. This is the most important thing that you can do, not only for your brand’s relevance but also for an emotional connection with your audience.
○ Look for a need in the market. Create something that would create that need.
“Don’t be discouraged if you’re forced to do something out of your comfort zone because you can always use it in your advantage – if you are willing to try.”
When to Pivot?
○ When it gets alarming. List all the possible issues that we have and address those.
○ If we solve all the issues and we still didn’t pick up. If it didn’t work, it’s time to try something else.
○ You don’t want to quit unless you try everything thing that you could.
“Take advantage of the challenge that everyone is facing and make sure that you find strength in that”
Best Practices as a Business Owner
○ Be realistic with what’s happening. Admit what’s the real situation and from there, work on it. Be motivated and always be the one to put your team together. (OR)
○ Don’t be discouraged if you’re forced to do something that’s not really in your comfort zone because you can always use it as an advantage – if you are willing to try. (JP)
From Episode 89 of Adulting with Joyce Pring: “CREATIVE WAYS TO PIVOT YOUR BUSINESS FT. OLY RUIZ”: